seo agency

SEO Agency

An SEO agency will identify opportunities to acquire links from relevant industry sites, quality directories, and various other sources. The idea is to generate traffic from these sources by ensuring the link points to something that will deliver value to the reader. Search engines update their algorithms frequently, and some updates are implemented with the intent of penalising sites that have violated guidelines, or to devalue SEO techniques that are now considered out of date.


It's a bit of a cat-and-mouse game: SEO practitioners find something that delivers success, such as guest posting did earlier in this decade. Then the tactic gets popular, people figure out ways to exploit it, and things start to get spammy. Search engines then update their algorithms to devalue the spammier implementations of tactics, and the cycle repeats.




Understanding whether your site has been hit by any penalties is vital. This could be punishment for deliberately shady work from a previous agency, or from something that was OK once but is now discouraged. Studying your traffic and seeing whether there are any big drops after past search engine updates allows an SEO agency to identify penalties impacting your site, and take the necessary steps to correct things.

SEO companies aim to improve your visibility in search results so your business can capture more traffic (and ultimately revenue) from search. Improving search visibility involves multiple tasks for SEO companies, including keyword research, link building, content creation, and more.

The definition of an SEO company is a company that partners with businesses like yours to boost your visibility in search engines. Increased visibility in search engines means more traffic coming to your website and ultimately more leads, phone calls, and sales. Read more...

 

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